If you want your website to reach more people, understanding domain authority is key.

A high domain authority boosts the chances that your website will show up near the top of search engine results pages (SERPs) and receive more organic traffic.

Here we'll delve into what domain authority is, why it matters, and how you can improve yours and drive more traffic using competitive research. We'll also explore page authority, another important piece of establishing site authority. Let's take a closer look