All About the Pricing and Buying of Digital Ads
Posted Oct 7, 2019 7 min read
All About the Pricing and Buying of Digital Ads
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Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the pricing structures are often based on a bidding ad auction or performance advertising model. On the flip side, how you purchase your ads can affect the price you pay for them and the amount of work that you, personally, have to do. Download this ebook to learn about the different types of pricing structures, and the advantages and disadvantages of buying them manually or programmatically.

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