Pan Macmillan Uses SimilarWeb to Optimize its Content Marketing and Drive Book Sales
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Pan Macmillan Uses SimilarWeb to Optimize its Content Marketing and Drive Book Sales
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Pan Macmillan is an international publishing house that uses content marketing to drive awareness and sales of frontlist and backlist titles. Generating awareness among key influencers on Macmillan's own site and a wide range of authors' sites translates into purchases through third-party retailers.

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