Your organization's core strategic capabilities are what set you apart from the competition.

In the face of uncertainty, it's more important than ever to focus on your organization's engine for sustainable growth by optimizing and directing resources to efforts that will help you thrive amid rapidly changing market dynamics.

That's where an omnichannel strategy-a synchronized operating model in which all a company's channels are aligned and present a single face to the customer-comes into play. To keep pace with today's industry leaders, it's vital for modern organizations to embark on an omnichannel transformation that views touchpoints not in isolation but as part of a seamless customer journey.

We've teamed up with the digital experts at Adobe and Hero Digital to share valuable insights on bridging the gap between digital and information technology-so you can get all the players in your ecosystem working together to support your marketing and business goals.