One of the most common questions we get at Demandwell is: "what are the most important SEO metrics to track and include in reports?" It's no surprise this question is so popular. There's a staggering number of metrics vying for your attention - so many that it's easy to feel like you're being buried in an avalanche of data. You want to cut out the fluff and narrow in on the metrics that actually matter.
To create informative, focused SEO reports, you should prioritize two main areas.