If you're spending a mountain of money to drive people to landing pages but not turning them into paying customers, what's the point of advertising?

Well, in a nutshell, every successful pay-per-click (PPC) campaign is built around a solid keyword and landing page strategy. these two elements will help you maximize your PPC conversion rate and win new business.

Sit tight and we'll discover what a good PPC conversion rate is and how to calculate yours. We'll also reveal average conversion rates by industry, plus tips and tricks to help you improve yours.