Chances are if you're reading this, you're involved in some way with the marketing world – or, at least, have some kind of connection to it. And, because of that, chances are you've heard or come across the term inbound marketing. Inbound marketing has been around for a long time, but it's only in the last few years that it's really picked up steam and been slapped with a name. It's actually doing the rounds at the moment, which has left a lot of people wondering exactly what it is and how it can help their business.