Customer Experience Management: Course Correction
Associated with
Marcus Ambrus Marcus Ambrus
24 min read
Customer Experience Management: Course Correction
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Customer Experience Management, or Customer Centricity, has become the #1 hope and mission of companies and brands. The technical opportunities supporting this mission are amazing. But in reality company managers, organizations, and people are not ready to navigate with such technical opportunities. Customer Experience Management requires the seamless integration of Marketing, Sales, and CRM. Those parties operate in silos and have fragmented customer journey views and responsibilities. That is the reason why so many system integrations and Customer Experience visions fail.