Associated with
Anthony Kennada
Posted Mar 1, 2023
•
6 min read
How to recession-proof your marketing with owned content featuring Anthony Kennada
Listen now
We filled out 16,773 forms so you don't have to.
The Juice is a content platform for marketing and sales professionals. We help professionals save
time by putting thousands of marketing and sales resources into one place and by recommending trusted
resources based on job role. And the cherry on top: We un-gated 16,773 resources so that you can stay anonymous while you level up.
Create your free profile on The Juice today to start saving time and growing your career and your business.
One form is all that separates you and thousands of premium resources:
In this podcast episode, we discuss the impact of the ongoing recession on content teams, which are often the first to face budget cuts. Many companies perceive content teams as dispensable, but our guest, Anthony Kennada of AudiencePlus, argues that content is essential for marketing success. As Kennada puts it, "Without content, there is no marketing. Content is the flywheel that makes marketing happen."
Other content from
Motion
Explore more in
Content Creation
Featured by Motion
Preview of The Juice
Sign up to see what's popular with other marketing/sales pros like you. Stay in-the-know and stay anonymous. All content has been un-gated for you.