This episode will cover a wonderful array of vitally important topics. How Machine Learning works. How it applies to our SEO / AEO strategies. Why Machine Learning is central to both Google and Microsoft. How they are using it today. How marketers can use Machine Learning to play the giants at their own game. I will introduce the topic. Purna will give us first-hand insights on the use and implications of Machine Learning from the perspective of the engines. Then Lexi and Stephen will look at both what that means to us as marketers, and also how we can leverage Machine Learning to our advantage. Wow! I have so many questions that I will roll some over to the next episode :)