The Email Marketer's Guide to Mobile App Messaging
Associated with
Benjamin Dorr Benjamin Dorr
Bryan Keefer Bryan Keefer
Lauren Meyer Lauren Meyer
Tad Ro Tad Ro
Kerry Bennett Kerry Bennett
Posted Aug 3, 2020 11 min read
The Email Marketer's Guide to Mobile App Messaging
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With more marketing teams focused on reaching audiences across multiple channels, specialist roles like email marketers are broadening. There's no denying email as a messaging channel is an efficient and cost-effective way to reach a broad audience-you can easily segment lists, capture data, measure results, and optimize strategies. As a marketer who understands the world of email, you're uniquely positioned to bring value to your organization when it comes to mobile app messaging, too.

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