How often do strategic marketing meetings turn into bickering based on assumptions and opinions? In 2022, when businesses are swamped with digital data, you must ask yourself why that's still happening. Everything is measurable, and decisions can and should be data-based.

Here's one reason: Teams are overly focused on their own data and neglect to consider the context. Or, they don't know how to put their data in the right context. A competitive analysis report can fix this and you're about to find out how, plus score a free cheat sheet to make things even easier. Let's dive in.