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Overcoming the Commodification of Content in B2B with Ryan Law of Animalz
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Ryan Law is the VP of Content at Animalz, a content marketing agency that strives to create the best content on the web.
Today's topic is overcoming the commodification of content in B2B.
Ryan explains that traffic doesn't necessarily equal revenue.
In order to stand out in the flooded sea of internet content, marketers need to focus less on SEO and focus more on experimenting and personalization.
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