Ever been down a YouTube wormhole? One moment, you're watching a video to learn how to roast vegetables, then suddenly, four hours disappear, and now you're somehow watching UFO sighting videos?
Competitive keyword research can often feel the exact same way.
One moment, you're analyzing a specific keyword, and the next, you're freefalling in a wormhole, totally forgetting your initial train of thought and how any of this data is going to translate into an actionable SEO strategy
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