The modern marketer wears lots of hats. We're a gaggle of techies, creatives, data scientists, strategists, and builders, and in one day, we can wear all those hats ourselves. Follow Marketing Manager, AJ Traver, through her day. This second episode goes into the foundation of marketing automation: nurtures. We all know that getting a customer or prospect to fill out a form is only half the challenge. Listen to episode two to understand how nurtures can be utilized in Sugar Market to help you deliver personalized and relevant content at the right time and over time, while you focus on other strategic initiatives.