Picking the proper keywords is one of the most important steps in creating a successful SEO strategy. This is for two main reasons:

1) Employing the "right" keywords will increase your website's organic traffic.

2) Choosing keywords that match your target audience's search intent will attract the "right" target audience.

For example, if the product you sell is geared towards professionals, you would want to target complex keywords. Opposingly, if your product is aimed toward beginners, your keywords would need to be much simpler. Makes sense, right?

So, how do you go about creating a keyword list that will drive high-quality, organic traffic? It's actually easier than you might think.