Five days out of 365 may not seem like much. However, for eCommerce, the five days from Thanksgiving to Cyber Monday, or Cyber 5, is the prime holiday shopping season and can make or break the year. Using Similarweb Shopper Intelligence, we analyzed holiday shopping trends in 2021 and how they can be used to optimize retail and CPG strategies for the rest of the year – a true gift that keeps on giving.