Most people treat sales outreach like the background noise i.e. they ignore it. Regardless of how good the offer is, most of your messages will end up in trash simply because they fail to catch the reader's attention.
What's more, even the hottest leads might churn mid-way through your sales process due to the lack of engagement.
But how do you break through the noise and make sure to keep your opportunities engaged?
Using personalised video might help.