Customer Marketing: How to Keep Your Customers Coming Back For More
Posted Jul 8, 2016 41 min read
Customer Marketing: How to Keep Your Customers Coming Back For More

True business growth comes from more than acquisition; it's sustained by keeping your customers happy and introducing them to complementary products. According to eMarketer, it costs 10 times more to acquire new customers than to sell to the ones you already have. Yet most marketers still focus their investment and activities primarily on driving acquisition. Today, more than ever, marketers must focus on providing value through the entire customer lifecycle.