Associated with
Bill Hutzul
Posted Jun 17, 2015
•
7 min read
Moneyball Marketing: 5 Ways Marketers Can Game the System with Engagement Metrics
Recently, I re-watched Moneyball with Brad Pitt on Netflix and it got me thinking about how marketers gauge success. Can you call your content strategy a victory if you don't really know how your content is working to engage buyers?
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