In competitive environments, the big names who make the most noise aren't always the ones you should be paying attention to.

Your biggest threat could be flying under the radar while you're distracted by companies that just don't matter.

So my question to you: How well do you know your competitors?

Unless your answer is rooted in data, you can't really be sure.

Market mapping is a data-driven market research strategy that takes out the guesswork and allows you to strategically position yourself in the market.

Keep reading to see how you can use market mapping as a competitive advantage the way we do.