In every job I've had in product positioning (and beyond), my first priority was getting to know my audience. And it makes sense, right? Whether you're improving products, creating a media strategy, or even selling lemonade, you need a deep understanding of your target audience.

Lately, I've been honing this approach. Audience analysis is typically all about understanding, attracting, and better serving the biggest and best audience for your business.

While it's important to know on a large-scale who's visiting your website or buying your product, focusing on niche audiences can generate more buzz (and revenue) for your business.

When added up, these smaller viable markets in your industry can have a huge impact on your audience loyalty, engagement rate, and growth.

Read on to find out how to target your niche audience and convert them into permanent users with long-term impact.