There's a good reason why 62% of businesses already use a YouTube channel. The video platform has grown into the second most popular search engine, right after Google.

If you offer a product or service online, the following statistic should get your adrenalin bubbling: According to Oberlo, 90% of people say they discover new products on YouTube.

Then how is it that most videos aren't properly optimized for search? Many are still missing YouTube tags or video tags. One possible explanation is that channel owners don't know what tags do on YouTube. Other video creators aren't aware of them or the tags' significance for Search Engine Optimization (SEO).

This article answers your questions and also gives you the tactics and tools so you can immediately set things straight for your YouTube videos.