Associated with
Michael Okada
14 min read
CLV to CAC - Using Lifetime Value for Acquisition Goals
Customer lifetime value (CLV) is a great way to measure and use it as part of your customer acquisition cost (CAC) strategy to help you set smarter goals and see where your client's business could be growing in the future. Here's everything you need to know about customer lifetime value and how to set your client's acquisition goals.
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