Don't fall into the trap of spending precious resources on mis-aligned marketing tactics that don't achieve desired results. Watch our webinar featuring guest speaker Mavis Liew, Principal Analyst, Marketing Executive Services APAC, Forrester. Mavis shares insights on the new SiriusDecisions Campaign Framework. Learn about:
Common pitfalls in B2B marketing campaign development
The proven approach to planning and executing successful marketing campaigns.
Knowledge of the 4 program families to ensure campaign success