![Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]](https://main-app-production-public.s3.amazonaws.com/s6njnfzo1hamwezly0fr9luayukm)
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Emma Brudner
2 min read
Want to Sell More? Tell Prospects How Your Product Will Boost Their Self Image [New Research]
According to new research from CEB, B2B buyers perceive three types of value in a product -- and they don't regard each equally.
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