Marketing books pivots from the Gutenberg press to 'Booktok' | BANKNOTES
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Tiffany Regaudie Tiffany Regaudie
58 min read
Marketing books pivots from the Gutenberg press to 'Booktok' | BANKNOTES

Printed books have survived the invention of the radio, television, video games, the internet, social media, and virtual reality. While it remains to be seen how much longer printed books will exist alongside whatever the metaverse ends up being, Lindy's Law-the longer something has existed, the more likely it is to have a longer remaining life expectancy-suggests that books will be around for many years to come.

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