On its mission to move people away from traditional sales and marketing platforms, Drift has introduced the world to conversational marketing. And the company truly practices what they preach. Drift encourages its employees to build their own mini brands. And their marketing strategy has been affectionately likened to the Real Housewives franchise.
These marketing strategies are working. We get the inside scoop from Drift's VP of Marketing, Dave Gerhardt, to learn how they built their viral marketing momentum, what marketing trends are on the horizon and, most importantly, Dave's favorite Real Housewife. Watch this video to find out more.