Today's consumers consult multiple touchpoints along their path to purchase-seeking out reviews, peer references, online coupons, and price comparisons. This changing landscape and drastic shift toward digital marketing has created a challenge that marketers need to meet head-on and address with a shift in marketing strategy. One aspect to consider is how this impacts your budgeting process. Download this ebook to learn about the role each channel plays in your digital marketing plan, what factors to consider when planning your budget, and best practices on how to invest and budget.