Account-based tactics aren't new. They've been around since the 1990s in different forms. What is new is the pivot from merely account-based marketing to account-based everything. A true account-based strategy should support the full sales cycle.
So we've partnered with SalesLoft for an ebook that teaches how a Sales-first account-based strategy aligns all revenue teams, fuels the sales engine, wins more deals, facilitates superior customer experiences, and retains more business.