Your Account-Based Strategy Playbook by SalesLoft
14 min read
Your Account-Based Strategy Playbook by SalesLoft
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Account-based tactics aren't new. They've been around since the 1990s in different forms. What is new is the pivot from merely account-based marketing to account-based everything. A true account-based strategy should support the full sales cycle.

So we've partnered with SalesLoft for an ebook that teaches how a Sales-first account-based strategy aligns all revenue teams, fuels the sales engine, wins more deals, facilitates superior customer experiences, and retains more business.

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