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Vincenzo Landino
37 min read
Watchalongs: Sports and the new generation of consumers are at a crossroads
Sports entities are being forced to make their games more engaging, using eSports codes, gamification strategies, pushing daily fantasy, interactive experiences, and sports betting. Simply put, Gen Z doesn't want to just sit back and watch traditional sports broadcasts. Alternative broadcasts allow viewers to essentially watch a live podcast with the game playing on the screen at the same time.
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