How DraftKings Personalize Their Messaging
Associated with
Tiffany Duncan Tiffany Duncan
4 min read
How DraftKings Personalize Their Messaging

What does it look like when you get personalization right? Well, DraftKings, a long-time customer of Braze, incorporates individualized content into their emails, push notifications and in-app messages-all using the Braze platform. Here's how they do it.

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