Associated with
Zackary Alspaugh
Patrick Wolf
Lauren Barraco
Sending for Success: Evolving Past ABM to ABX
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Did you know 80% of consumers say they are more likely to do business with a company if it offers personalized experiences? This is why organizations are transitioning from an ABM to an ABX approach. Key influencers and decision makers are not always reading emails and have a lot of...
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