Four Elements of a Powerful Data Driven Martech Stack
Associated with
David Wells David Wells
Jessica Liu Jessica Liu
Matthew Mobley Matthew Mobley
Brian Stavis Brian Stavis
57 min read
Four Elements of a Powerful Data Driven Martech Stack
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Consumer data is everywhere. The untold volumes of data from multiple personal devices bring endless opportunities for you to connect with the right person precisely when they are ready to act.

The art of delivering a "moment" – when a person interacts with a brand to get what they want immediately and in context – is no easy feat. This requires planning, managing, curating, orchestrating, and activating on data needed to power personalized, real-time marketing. Partnering with the right martech provider can support you on your journey.

To succeed, you'll need to combine marketing strategies that aid in handling today's demands with tomorrow's plans with fast, scalable, elastic, and reliable technology.

Zeta's EVP of Technology Strategy, Matt Mobley, shares how to manage various data sources to get real-time personalization and moments-based marketing right. He is joined by guest panelist Jessica Liu, Senior Analyst at Forrester, David Wells, Head of Data Marketplace Development at Snowflake, and Brian Stavis, Global Category Lead, Advertising & Marketing Technology at AWS.

Watch this webinar and get answers to these questions about the viability of your martech stack:

* Speed: Is your stack capable of performing the millions of record lookups per second required for real-time personalization?
* Scale: Is your stack built to accommodate current and future workloads?
* Elasticity: Is your stack capable of managing rapid changes in demand for performance and financial optimization?
* Reliability: Is your stack performing at or above agreed-to SLAs?

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