SEO as a Secondary Service
Associated with
Liraz Postan Liraz Postan
Kelsey (Childress) Jones Kelsey (Childress) Jones
Regina DiPerna Regina DiPerna
John Fairley John Fairley
58 min read
SEO as a Secondary Service
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SEO is a discipline that impacts many aspects of digital marketing. Aside from dedicated SEO agencies and teams, SEO is also planned and executed by content marketing teams, PR teams, creative teams and more. Although those teams may possess SEO expertise, it can still be a challenge to get clients on board for SEO-related initiatives when they're paying for "separate" services. This webinar explores the unique challenges of offering SEO as a service when you're not a dedicated SEO team or agency and how to solve for them. Educating clients, executing on strategies, collaborating with other agencies and even evangelizing the value prop of SEO internally can be uphill battles for the "non-SEO SEO team." Regina DiPerna from NewsCred and [insert names of other panelists here] will discuss how to:Educate clients on your capabilities as a "non-SEO SEO team"Get client buy-inCollaborate with other agenciesEvangelize internally at your company for the value of SEOSuccessfully integrate SEO with other digital marketing strategies for enterprise clients

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