Voice and text search are similar from a technical perspective, a key phrase is entered via text input or via voice to text, and then the search is carried out.Where they are fundamentally different is in the additional words used and the additional context that gives, as well as the context which may be available via the location of the (mobile) device.Due to the way users interact with voice, users ask questions rather than doing keyword searches, users expect answers rather than lists of results. In order to target these results there are a number of areas you need to consider in order to succeed.Regional research is essential: people ask questions differently in every region, people also have different concerns about the same product in different markets (e.g. EVs).Answering the questions of your target audience is a good start to any content strategy, having researched these questions, you now need to get good quality content creators to craft answers which will resonate with local audiences.Schema to help Google understand your content - on a code / functionality heavy page, information about a product may be hundreds of lines apart, the Name and the nutritional information could be so far apart, Google can't associate them with one anothr. Schema overcomes these issues.On-page content - structuring content so it is easy to extract for featured snippets - using H2s for your questions, answering them with short informative paragraphs or lists and following up with more detail.