Most RevOps teams know their business processes and data aren?t ready to support their new go-to-market initiatives. So, where do you start? And, what?s the best way to get a buy-in from the broader team and your leadership?

Hear Josh Ren, Director, Marketing Operations at Netskope, and Openprise Vice President of Marketing, Allen Pogorzelski, as they share the key areas where a data management program can amplify the impact of every RevOps person, process, and technology.