Associated with
Laura Ramos
Randi Barshack,
Emily Geisler
5 Surprising ABM Facts all SMBs Need to Know
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RollWorks and Forrester have teamed up to create a powerful report highlighting how SMBs can invest in ABM as an overall engagement strategy. When alignment between leadership, marketing, and sales, becomes a priority, the results deliver a target account strategy with improved lead conversion rates, better customer retention and overall sales efficiency.
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