COVID-19 Organic Search Winners
Associated with
Itamar Blauer Itamar Blauer
Jonathan Levy Jonathan Levy
Chelsea Feil Chelsea Feil
COVID-19 Organic Search Winners
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Since early 2020, the news has been dominated by the coronavirus pandemic. With many news outlets covering stories on the latest COVID-19 developments and the macro impact, we thought it would be interesting to discover which news outlets were the most successful in driving coronavirus-related traffic to their websites, so far. Searches for coronavirus in the United Kingdom between January and June saw the BBC, The Guardian, and The Telegraph capturing over 38% of all organic search traffic. To put this into perspective, three different news outlets drove around 12.4 million visits, from just one search term.