Lead Scoring 101 | SugarCRM UK
8 min read
Lead Scoring 101 | SugarCRM UK
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Lead scoring is an integral module within any marketing automation platform-including Sugar Market. Designed to ensure a consistent handoff process and drive only the most qualified leads to Sales, it's truly critical to ensure leads convert into opportunities. In this eBook, we explore the value of lead scoring, popular models, and the tools and teams to ensure success.

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