The organisation realised it was facing a huge challenge when a trio of external forces – the Australian government's introduction of Consumer Directed Care (CDC) and the National Disability Insurance Scheme (NDIS), the digital revolution, and an aging population – were progressively impacting
its established operating environment. Consumers were overtaking the government as the key Wesley Mission Queensland stakeholder group. The organization needed to learn about influencing this wider group of individual end-users to ensure continued operations and growth.