You already know that event sponsors provide a tremendous amount of value to your event and elevate the attendee experience. But if you find it difficult to identify, secure, and retain sponsors for your event, don't worry - you're in good company. A recent survey of event professionals revealed that events aren't struggling with any single aspect of event sponsorship - it's the entire process. The Sponsorship Collective president and CEO Chris Baylis has helped brand sponsors and events across North America develop long-lasting partnerships. In this tip sheet, he shares the seven most frequently made mistakes events make when