On the road to revenue, customer retention matters just as much as customer acquisition-and it's much more cost effective. (We're sure you've also heard that acquiring a new customer can be anywhere from five to 25 times more expensive than keeping an existing customer.)

In a new eBook we're launching today, we've partnered with digital marketing agency, SmartBug, to share our collective thoughts on how effective account-based marketing strategies are at helping you focus on customer retention and delivering authentic and relevant opportunities that will increase your bottom line.