Understand when to create new content and refresh old content with Justin Simon
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Posted Jun 23, 2021 6 min read
Understand when to create new content and refresh old content with Justin Simon
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"Everything's content," says Justin Simon, the Global SEO and Content Lead at TechSmith. Justin and host Camille Trent discuss the differences between creating content and repurposing older content. Justin explains how most content teams are under constant pressure with trying to "reinvent the wheel" and are directed towards new content initiatives. But the truth is, there's so much space for improving the old pieces already out in the world. As Oscar Wild once said, "You can't be overdressed or overeducated." It's the same with the audience. The audience is an ever-growing category, so there's no danger of over distributing your content.

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