Want your social media posts to spark conversations and interactions with your audience? Of course, you do. After all, 'engaging loyal and conversing with customers who avidly stay on social media, can have great payoffs,' according to the following Branex infographic. Before you start crafting social media posts, however, make sure you have a strong understanding of who your audience is-and what those existing and potential customers want. Every social media platform has a different look and feel, and the type of posts you create for them should differ. Consider where your customers interact most and what do they want. Related