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Posted Jun 9, 2020
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6 min read
How Guru Used MarkUp to Collaborate on their Revamped Marketing Campaign
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The following is a two-part conversation detailing how Guru, the leading Knowledge Management platform, discovered and leveraged MarkUp for its entire new SEO campaign launch. Part I of the conversation is with Bob Horan, Associate Creative Director at Guru, on discovering and implementing MarkUp. Part II features Leah Friedman, Senior Content Marketing Manager, on picking up and using the platform with her team. Guru is a 195-person company with offices in Philadelphia and San Francisco. Their marketing team is about 20 total people. Part I: Bob Horan, Associate Creative Director @ How did you come across MarkUp? Bob: I saw
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