For local businesses, there's no question: Your audience's geography defines your target market. A coffee shop in Louisiana doesn't need to appear in searches from Washington. If you are offering real estate insurance in the U.K., there's not much you can do for a homeowner in Australia or Brazil.

But how significant is audience geography for websites, mobile apps, and SaaS platforms? Should you be paying more attention to the geographical location of your customers? The answer is, "Yes, absolutely!"

Using audience geography in your target marketing strategy has significant added value and can increase your revenue from more geographical locations.