Your next campaign is only as good as your marketing plan – this, you already know. But, like any kind of business plan, when it comes time to write a marketing plan, fear can get the best of you. Don't let that happen to you, because marketing is nothing new. Since the days of the real life Mad Men (and even earlier eras), marketing plans have been helping marketers just like you build brands with big results. We've put together this how-to tutorial to help you do just that. In this how-to we will cover the following points: Conducting market research Developing a strategy Creating a tactical outline Implementing metrics Writing the marketing plan (with marketing plan template) Let's get started!