The UK serves as a lucrative battleground for fashion brands, given the fact that four in five Britons make purchases online, with over 40% spending an average of £250 every three months. It's also a competitive battleground with click-and-mortar stores and online-only retailers, all fighting for customer share.

This post looks at visitation and engagement metrics for the top players in the space, as well as the different marketing strategies that can be utilized to acquire online shoppers in the UK.

1. Asos, Next, and Debenhams dominant the UK apparel market; collectively they are responsible for 23% of traffic
2. While Asos and Debenhams saw YoY declines of -23% and -7%, Next has slightly increased its market share by 2%
3. Next is also most effective at keeping audiences on its site with an average of 25M monthly unique visitors and 30 pages per visit
4. H&M and Debenhams, meanwhile, are optimizing content for user intent by focusing on non-branded search terms like 'party dresses' and 'aviator jacket'