Fuel Growth for Sales | SugarCRM UK
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12 min read
Fuel Growth for Sales | SugarCRM UK
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It's a brave new world for sales teams in the B2B
space. We're witnessing a sea change in sales
methodologies, CRM platform capabilities,
consumer buying preferences, and the rules for
selling digitally and remotely. But even against
that backdrop, today's sales professional can rely
on some key best practices to raise their game
successfully. We interviewed sales leader Brian
Burns, podcast host and CEO of B2B Revenue,
to discover what it takes to really thrive in today's
dynamic B2B sales environment.
Brian Burns is a sales author and consultant,
specializing in assisting companies with their
sales strategy, sales practices and in developing
an effective sales team. Brian hosts four podcasts
in the top 15 in Business on iTunes, including the
B2B Revenue Leadership show and The Brutal
Truth about Sales and Selling. He has authored
four books on B2B sales and marketing where he
draws on over 25 years of experience.

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